Outdoor sports
The great outdoors: China’s appetite for adventure sports booms
With an increasing number of Chinese people engaging in outdoor activities post-pandemic, the rapidly expanding outdoor sports sector presents a promising opportunity for international athletic brands to gain market share.… Read More
Salomon releases first ever China-exclusive capsule collection
Salomon has established strong brand awareness among local outdoor enthusiasts ever since its parent company was acquired by Chinese sportswear giant Anta. Read More
Pickleball officially lands in China
America’s fastest-growing sport, pickleball, is picking up new fans in China. What should brands know about the trending pastime? Read More
Patagonia discourages spending during China’s 618 shopping festival
Patagonia is sticking to its anti-consumerism stance and discouraging Chinese consumers from purchasing new products during the 618 shopping festival. Read More
Vivo, Wanda, And Other Chinese Brands Score Big At FIFA World Cup Qatar 2022
Even without a qualifying team, China is not out of the game. Here’s how local businesses and fans are showing their soccer love during the FIFA World Cup. Read More-
Skiing With Fendi, Glamping In Prada — China’s New Outdoor Sports Initiatives Create Growth Opportunities For Brands
Beijing is hedging its bets on the rise of outdoor sports like cycling, skiing and hiking. How can luxury brands capitalize on this growing market? Read More 
Riding The Wave Into China’s Latest Hype — Land Surfing
Land surfing is taking off in China. Over the past two years alone, 6 million locals have adopted the new hobby. How can brands tap the craze? Read More
Can Popular Second-Skin Athleisure Break Past Social Media Backlash In China?
As China’s young generations increasingly prioritize healthy lifestyles, previous taboos on form-fitting athleisure are being challenged. Read More
China’s Niche Tanning Boom Challenges The ‘Fair Skin’ Beauty Status Quo
A booming interest in tanning is challenging China's mainstream beauty standard based on fair-skin norms, making it an unlikely status symbol. Read More
China’s Frisbee Socialites Stir Social Media Storm
The rising popularity of niche sports means a new word is trending on China’s social media: "frisbee socialite," an influencer who plays to pose. Read More
