&other stories
Why Brands Need Pop-Ups More Than Ever In China
Over the past decade, pop-ups have progressed from a nice-to-have to a must for any brand or retailer invested in mainland China. Read More
One Year On: How Are Fashion’s Boycotted Brands Faring in China?
H&M, Nike, and Burberry were the targets of Chinese boycotts last March for their stance on Xinjiang cotton. How have they bounced back since then? Read More
Deciphering the Chinese Gen-Z “Normcore” Trend
Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
Chinese Whispers: Luxury Handbag Frenzy at Costco in Shanghai And More
Some of the most expensive ones include a Hermès bag, which was discounted to $14,000 (100,000 yuan), and the high-end spirit Maotai at $210. Read More
Fast Fashion Must be High-End to Compete in China
International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
