&other stories
Deciphering the Chinese Gen-Z “Normcore” Trend
Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Read More
How These Five Campaigns Celebrated Women Empowerment This International Women’s Day
To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More
Chinese Whispers: Luxury Handbag Frenzy at Costco in Shanghai And More
Some of the most expensive ones include a Hermès bag, which was discounted to $14,000 (100,000 yuan), and the high-end spirit Maotai at $210. Read More
Fast Fashion Must be High-End to Compete in China
International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
