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Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read More

Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read More

Following recent predictions from PricewaterhouseCoopers that China will soon see an online retail "explosion," categories like high-end cosmetics recorded a significant rise in sales last year on Taobao. Read More