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Why Natural Skincare Brands are Targeting China
Organic and green skincare is increasingly important to Chinese consumers, but can new beauty brands compete with massive, entrenched global brands? Read MoreYoung Chinese Want ‘Green’ Beauty (But Who Will Give it to them?)
Brands chasing the Chinese ‘green’ beauty market must navigate consumer aspirations, purchasing behaviors, and product definitions to find success. Read MoreTaobao Sees Cosmetics “Boom” In 2010, Names Top-Ten Brands
Following recent predictions from PricewaterhouseCoopers that China will soon see an online retail "explosion," categories like high-end cosmetics recorded a significant rise in sales last year on Taobao. Read More