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‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands
Once a guide for farming, the ancient Chinese calendar is being revived by beauty brands to engage younger consumers enamored with traditional culture. Read More
Xiaomi Partners With Daniel Arsham And Samsung With Margiela. Why Are Phone Brands Joining The Collaboration Craze?
Mobile smartphone companies are partnering up with luxury brands and artists to release ever more attractive offerings for China’s youth. Who does it best? Read More
How Chinese Down-Jacket Brand Bosideng Is Winning at Global Expansion
Bosideng, the largest down-clothing brand in China, is growing globally. But can it become one of the top international brands in its field? Read More
Location, Location, Location Is Everything for Collabs in China
Brands treasure the publicity and revenue generated by co-branded drops, but a collab's location choice is crucial to how well it will perform in China. Read More
As Chinese Preferences Shift, A Wakeup Call Awaits Luxury Brands
Chinese consumers are increasingly buying homegrown products. To combat this, Western brands need to adopt these best practices to flourish in China. Read More
Apple Makes Push in China with Big Discounts for Apple Pay Users
Apple Pay is attempting to expand its share of the Chinese mobile payments market through big discounts at online and brick and mortar retailers. But can it compete with WeChat… Read More
