Opinion
Why Luxury Brands Need To Create Cultural Capital To Stay Relevant
In the face of fast-changing tech, brands need to create meaningful and relevant connections with consumers. Here’s how they can do it. Read More
Cultural Capital Is The Key To Louis Vuitton’s Luxury Lead
By naming Pharrell Williams as its new menswear creative director, Louis Vuitton is clearly positioning itself as a cultural entity rather than just a luxury brand. Read More
When Regulation Is A Necessary Evil
Something is going on in Hong Kong that makes me wonder if the deliberate absence of regulation is just as harmful as over-regulation. Read More
Wang Jian: “I Hope Chinese Mentality Toward Luxury Will Gradually Mature”
Although major luxury brands are clearly bullish about the Chinese luxury market, pumping millions into the construction of new flagship stores and retail locations in second- and third-tier cities, some… Read More
