op-ed
A Luxury Brand’s Weakness? Getting The Human Connection Right
When a brand is unable to provide a human connection, it does not create extreme value. And without it, there is no desirability, no loyalty, and a limited willingness to… Read More
What’s Next For Burberry After Daniel Lee’s Strong Debut?
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Read More
Why A Genuine Human Touch Makes All The Difference In Luxury
Hotel experiences, even in the high-end space, often resemble each other. Hospitality audits reveal how luxury is driven by soft skills and human value. Read More
Why Luxury Brands Must Think Differently In 2023
The winning brands of 2023 are cultural movers, able to distinctly convey who they are and how they enable their clients to do things differently. Read More
Luxury Brands On Alert: Why Your Most Loyal Clients Break Up First
Luxury brands, if managed well, create so much desirability that clients fall in love with the label. But one wrong move could lead to an explosive breakup. Read More
Op-Ed: Will Your Brand Be On The Right Side Of History?
Both Covid-19 and anti-racism protests have been a wake-up call to business leaders to get on the right side of history, and CSR can help them do that. Read More
Up To Half Of All Luxury Brands Won’t Make It — Here’s Why
During the Covid-19 crisis, up to 50% of today's luxury brands will collapse, and the ones that don't create extreme value will be the first to go. Read More
Op-Ed | From Football Matches to the Olympics, Sports Tourism Takes Off in China
As Chinese consumers are beginning to embrace sports as part of their lifestyle, sports tourism has become a hot trend in global Chinese travel. Read More
Op-Ed | When It Comes to Luxury Advertising in China, It’s Time to Think Small
For luxury brands aiming to up their China sales, it pays to use data to target the right consumer segments rather than taking a mass approach to marketing. Read More
Op-Ed | Why the Brexit Will Deter Chinese Tourists
Chinese tourists may be flocking to London to take advantage of low prices now, but the Brexit means more difficulties in planning a trip to the UK in the future. Read More
