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Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a good choice for the luxury industry? Read More

With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More

In an era of free downloads, social media, and mobile content, experts are asking if old-fashioned television is still an effective marketing platform. Read More

As major luxury brands like Gucci put the brakes on their China expansion efforts in 2013, taking a more wait-and-see approach to new store openings, Michael Kors continues to plow ahead. Read More

According to a new report by McKinsey & Company, China's luxury auto market is set for a sustained rebound in the years ahead, with sales projected to more than double to 3 million by 2020. Read More

Accompanying the rise (and rise) of overseas travel among wealthy Chinese has been an increase in the number of travel sites offering exclusive tour packages. Read More

Following just about every other luxury brand in releasing special Chinese New Year editions, Burberry recently rolled out a campaign aimed at getting Chinese customers to part with additional cash just in time for the holidays. Read More

Premium American brand Coach, which currently looms large in China's "affordable luxury" segment, continues to show a knack for marketing in what has become one of its critical global markets. Read More

Focused on the global handbag market, the 2012 WorldHandbagReport does delve into a couple of valuable China-specific pointers. Read More

China's young e-commerce market may be booming, but owing to low profit margins, cut-throat competition and regular price wars, times remain tough for major domestic e-tailers. Read More