online
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5 Vital Facts Brands Need To Know About China’s Online Shoppers
With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More -
Are TV Ads Still Relevant In China?
In an era of free downloads, social media, and mobile content, experts are asking if old-fashioned television is still an effective marketing platform. Read More -
Michael Kors Hot On Coach’s Trail In China
As major luxury brands like Gucci put the brakes on their China expansion efforts in 2013, taking a more wait-and-see approach to new store openings, Michael Kors continues to plow ahead. Read More -
Report: China Luxury Auto Sales To Overtake US By 2016
According to a new report by McKinsey & Company, China's luxury auto market is set for a sustained rebound in the years ahead, with sales projected to more than double to 3 million by 2020. Read More -
Exclusive Travel Sites Hit The Sweet Spot For China’s Globetrotting Elite
Accompanying the rise (and rise) of overseas travel among wealthy Chinese has been an increase in the number of travel sites offering exclusive tour packages. Read More -
Burberry Jumps On Chinese New Year Bandwagon
Following just about every other luxury brand in releasing special Chinese New Year editions, Burberry recently rolled out a campaign aimed at getting Chinese customers to part with additional cash just in time for the holidays. Read More -
Jing Picks: Coach x Jennifer Yan China Exclusive Handbag
Premium American brand Coach, which currently looms large in China's "affordable luxury" segment, continues to show a knack for marketing in what has become one of its critical global markets. Read More -
Report: European Luxury Handbags Dominate In China
Focused on the global handbag market, the 2012 WorldHandbagReport does delve into a couple of valuable China-specific pointers. Read More -
China’s Rising E-Commerce Tide Not Lifting All Boats
China's young e-commerce market may be booming, but owing to low profit margins, cut-throat competition and regular price wars, times remain tough for major domestic e-tailers. Read More -
China’s Online Music Market Is Moving…Say It Loud!
More than ever before, in the next year we are going to see important developments in the China online music market. Read More
