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Is Douyin the Right Social Video Platform for Luxury Brands?
Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a good choice for the luxury industry? Read More
5 Vital Facts Brands Need To Know About China’s Online Shoppers
With brands preparing for a projected 730 million internet users in China by 2016, a new report takes a detailed look at Chinese consumers' online habits. Read More
Are TV Ads Still Relevant In China?
In an era of free downloads, social media, and mobile content, experts are asking if old-fashioned television is still an effective marketing platform. Read More
Michael Kors Hot On Coach’s Trail In China
As major luxury brands like Gucci put the brakes on their China expansion efforts in 2013, taking a more wait-and-see approach to new store openings, Michael Kors continues to plow ahead. Read More
Report: China Luxury Auto Sales To Overtake US By 2016
According to a new report by McKinsey & Company, China's luxury auto market is set for a sustained rebound in the years ahead, with sales projected to more than double to 3 million by 2020. Read More
Exclusive Travel Sites Hit The Sweet Spot For China’s Globetrotting Elite
Accompanying the rise (and rise) of overseas travel among wealthy Chinese has been an increase in the number of travel sites offering exclusive tour packages. Read More
Burberry Jumps On Chinese New Year Bandwagon
Following just about every other luxury brand in releasing special Chinese New Year editions, Burberry recently rolled out a campaign aimed at getting Chinese customers to part with additional cash just in time for the holidays. Read More
Jing Picks: Coach x Jennifer Yan China Exclusive Handbag
Premium American brand Coach, which currently looms large in China's "affordable luxury" segment, continues to show a knack for marketing in what has become one of its critical global markets. Read More
Report: European Luxury Handbags Dominate In China
Focused on the global handbag market, the 2012 WorldHandbagReport does delve into a couple of valuable China-specific pointers. Read More
China’s Rising E-Commerce Tide Not Lifting All Boats
China's young e-commerce market may be booming, but owing to low profit margins, cut-throat competition and regular price wars, times remain tough for major domestic e-tailers. Read More
