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Content Commerce
What the World Needs to Learn From Chinese Content Commerce: Part One
Avery Booker | Share
In this five-part series, Jing Daily looks into the lessons that every brand should learn from the evolution of content commerce in China. Read More
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
Fergus Ryan | Share
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
How To Leverage China’s Online Video KOLs For Powerful Branded Content
Jing Daily | Share
Top China digital marketing experts discuss how user-generated content can be highly effective for a successful video marketing campaign. Read More
What Makes Online Luxury Video Campaigns Go Viral In China?
Jing Daily | Share
In a new interview, marketing expert Laurence Lim-Dally discusses the strategies behind video campaigns by Qeelin and Johnnie Walker in China. Read More
Lionsgate Signs 200-Title China Online Distribution Deal With Youku
Jing Daily | Share
With analysts projecting that the Chinese box office could grow to US$5 billion by 2015, calls from Hollywood (and Washington) for China to loosen its film import quotas have taken… Read More

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What the World Needs to Learn From Chinese Content Commerce: Part One