online-to-offline
The Future of Luxury: First Comes the App, Then Comes the Store
As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More
Report: China’s Highest Earners Don’t Use WeChat for Luxury
According to a new report released by Chinese media outlet Fortune, WeChat is not the most effective way to reach the country's most affluent consumers. Read More
The 5 Major Digital Trends in China’s High-end Retail
Here are the five most important digital transformation trends that adopted by the high-end department stores in China in 2017. Read More
What’s New in New Retail for Luxury Brands? Bain and AliResearch Report
Using digital and analogue resources together, brands such as Estée Lauder are getting much better at tracking consumer wants, identifying easy targets, and selling units. Read More
Chinese Travelers, E-commerce Boost Global Luxury Industry: Bain
The strength of personal luxury goods consumption in China is empowering a global recovery of the luxury market in 2017, Bain said. Read More
Can JD.com’s New Luxury Site ‘Toplife’ Beat Alibaba’s ‘Luxury Pavilion’?
Here is what you need to know about JD's new luxury e-commerce site "Toplife", which is a competing platform to Alibaba's "Luxury Pavilion". Read More
Lane Crawford’s Andrew Keith on How to Get Ahead of Evolving Chinese Luxury Shoppers
Andrew Keith, the President of the heritage department store Lane Crawford, reveals how he plans to keep Chinese luxury consumers hooked in the digital era. Read More
Tencent Tests WeChat Features to Make Offline Retail More Intelligent
Tencent is catching up with Alibaba's 'new retail' lead in offering an online-to-offline commerce solution that integrates WeChat and mini programs. Read More
9 Mobile Social Marketing Tips for Luxury Brands in China
A leading Chinese digital marketing agency Social Touch recently hosted a conference in Shanghai to discuss the future of mobile social marketing in China. Read More
This Report Ranks 89 Brands for Digital Performance
Burberry and Cartier are leading fellow luxury brands in terms of digital optimization in China, according to a report published by L2. Read More
