online-to-offline

As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More

According to a new report released by Chinese media outlet Fortune, WeChat is not the most effective way to reach the country's most affluent consumers. Read More

Here are the five most important digital transformation trends that adopted by the high-end department stores in China in 2017. Read More

Using digital and analogue resources together, brands such as Estée Lauder are getting much better at tracking consumer wants, identifying easy targets, and selling units. Read More

The strength of personal luxury goods consumption in China is empowering a global recovery of the luxury market in 2017, Bain said. Read More

Here is what you need to know about JD's new luxury e-commerce site "Toplife", which is a competing platform to Alibaba's "Luxury Pavilion". Read More

Andrew Keith, the President of the heritage department store Lane Crawford, reveals how he plans to keep Chinese luxury consumers hooked in the digital era. Read More

Tencent is catching up with Alibaba's 'new retail' lead in offering an online-to-offline commerce solution that integrates WeChat and mini programs. Read More

A leading Chinese digital marketing agency Social Touch recently hosted a conference in Shanghai to discuss the future of mobile social marketing in China. Read More

Burberry and Cartier are leading fellow luxury brands in terms of digital optimization in China, according to a report published by L2. Read More