online engagement
Massive Online Followings Don’t Guarantee Engagement: PARKLU Beauty Report
When it comes to the media value of different luxury brands, Chanel is leading the list thanks to a high proportion of organic mentions by influencers, followed by Lancôme, YSL,… Read More
Top Web Celebrity Zhang Dayi Reveals the Key to Her Business Success
In an interview with WWD, the top online seller Zhang Dayi reveals some of the secrets of her business success, which brands and KOLs could learn from. Read More
