One-Child Policy
China’s “Mini-Me” Culture is Perfect for Luxury Brands
Chinese Millennial mothers have created a surging and lucrative “mini-me” trend in China, and an obvious target for luxury brands to conquer. Read More
Demographic Trends Shaping Luxury in China
In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More
The Purchasing Power of the Only Child
China's one-child policy has produced a large group with economic clout that will continue to purchase luxury goods in the pursuit of happiness. Read More
China’s Free-Spending Gen-Zs and What Triggers Their Buying: Report
A new report from global strategy consulting firm OC&C on Gen-Z pointed out how China’s Gen-Z differs from its peers in other parts of the world. Read More
‘You Are What You Buy:’ China’s 20-somethings Learn to Splurge
There’s a growing trend for younger buyers in China to leapfrog traditional credit cards and get online credit set up as their first credit usage. Read More
Luxury Is Love for Millennial Parents’ Little Darlings
China's high-end kidswear market has huge potential, especially for those who understand how affluent young Chinese parents shop. Read More
