omnichannel
Secoo CEO on Why a ‘Five-Senses Experience’ Is Still Important for Luxury E-Commerce
In a recent interview, Secoo's CEO spoke about the future of offline luxury retail and the importance of physical presence for a luxury e-commerce site. Read More
Gucci Now Lets Consumers in China Shop Its Collections Online
The fashion brand has a strong digital presence in China already, but now Chinese shoppers can make purchases directly through its official online boutique. Read More
Brand-Savvy, Eco-Conscious Chinese Shoppers to Add US$1.8 Trillion in New Consumption by 2021
A new report by Boston Consulting Group and AliResearch details the new shopper profiles that will be driving the consumer economy into rapid growth. Read More
How China’s E-Commerce Giants Are Battling to Attract Luxury Retailers
While JD.com has been ramping up its luxury strategy, Alibaba has been leveraging technology trends to win the confidence of international brands. Read More
Alibaba Expands Portfolio in Bid for ‘New Retail’ Model
China's e-commerce giant is buying more stakes in offline stores in an effort to merge online shopping with a brick-and-mortar experience. Read More
This Report Ranks 89 Brands for Digital Performance
Burberry and Cartier are leading fellow luxury brands in terms of digital optimization in China, according to a report published by L2. Read More
Alibaba’s “New Retail” Model: A Better Omni-Channel Experience for Luxury Consumers?
Alibaba is partnering with brick-and-mortar retailers in an effort to change the retail experience consumers in China are currently familiar with. Read More
Bain: China’s Luxury Revolution Calls For Omnichannel Approach
As China's luxury shoppers seek out new platforms to purchase an increasingly diverse number of brands, retailers must embrace digital developments in order to keep up with the changing market. Read More
