omnichannel

As use of WeChat's mini-program continues to boom, here are five golden rules for luxury brands looking to take advantage of the application. Read More

Malkin discussed how to provide a compelling offline experience in an increasingly online world and why millennials are not yet the main focus of his business. Read More

Here is what you need to know about JD's new luxury e-commerce site "Toplife", which is a competing platform to Alibaba's "Luxury Pavilion". Read More

In a recent interview, Secoo's CEO spoke about the future of offline luxury retail and the importance of physical presence for a luxury e-commerce site. Read More

The fashion brand has a strong digital presence in China already, but now Chinese shoppers can make purchases directly through its official online boutique. Read More

A new report by Boston Consulting Group and AliResearch details the new shopper profiles that will be driving the consumer economy into rapid growth. Read More

While JD.com has been ramping up its luxury strategy, Alibaba has been leveraging technology trends to win the confidence of international brands. Read More

China's e-commerce giant is buying more stakes in offline stores in an effort to merge online shopping with a brick-and-mortar experience. Read More

Burberry and Cartier are leading fellow luxury brands in terms of digital optimization in China, according to a report published by L2. Read More

Alibaba is partnering with brick-and-mortar retailers in an effort to change the retail experience consumers in China are currently familiar with. Read More