Omni-Channel
Takeaways From McKinsey’s 2020 Holiday Season Report
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Read MoreSwarovski Caters to Digital-Savvy Chinese Consumers with Omni-Channel Experience
The Austrian crystal producer Swarovski took its new AR store concept to Chengdu, hoping to attract Chinese consumers who make up its biggest market. Read More