omega
Chopard Tops Word of Mouth Index for Luxury Watches in China
Chinese consumers make up the biggest portion of visitors to luxury watch brands' global online stores, but poor website optimization and a lack of connections to retail stores in China… Read More
Five Swiss Watch Brands Driving Sales Recovery in China
Swiss watch sales rose 44 percent in China last year, where a popular phrase says "the poor play with luxury cars while the rich play with luxury watches." Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Jaguar, Godiva, Piaget, Omega, and Zegna. Read More
Swiss Watch Exports Slump 16.5 Percent As Anti-Graft Drive Endures
After a brief period of optimism that the worst was over for China's Swiss watch sales, new export numbers show that brands will have to hold on longer in their… Read More
Video: China’s ‘Key Influence’ In Global Swiss Watch Market
According to the CEO of Digital Luxury Group in a new video interview, the biggest impact on the global Swiss watch market "is coming from Asia, and China more specifically." Read More
China’s Swiss Watch Searches Surge 59 Percent Despite Sales Slump
There may have been a decline in Swiss watch exports to China in 2013, but you wouldn't be able to tell from looking at Chinese internet users' avid interest in… Read More
Chinese Appetite For Omega And Breguet Fuels 18% Swatch Group Sales Boost
Owners of luxury watchmakers Omega and Breguet, as well as the flagship Swatch, the Swatch Group recorded income of US$1.4 billion last year, up from $1.16 billion in 2010. Read More-
VOGUE Fashion’s Night Out Set For Shanghai Debut
Kicking off in less than two weeks, VOGUE's global late-night shopping event "Fashion's Night Out" is set to make its Shanghai debut on September 11, with nine malls on Huaihai… Read More -
In Photos: Michael Phelps Visits OMEGA Shanghai Flagship
In Shanghai this week for the FINA World Championships, at the OMEGA flagship on the Bund, Phelps posed for photos, autographed Seamaster Planet Ocean collection boxes, and remarked on his… Read More -
Breaking Down China’s Booming Luxury Watch Market
It's been well-established that China is very much in love with the luxury watch. But what is it that appeals to Chinese consumers? Read More
