olympics
Nike Ends Running App in China Indicating Uphill Struggle
Nike’s popular running app has announced the suspension of its services in China. Is the sportswear giant losing even more footing in the local market? Read More
SK-II Launches Olympic-Standard AR Battle for Female Empowerment
An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
Op-Ed | From Football Matches to the Olympics, Sports Tourism Takes Off in China
As Chinese consumers are beginning to embrace sports as part of their lifestyle, sports tourism has become a hot trend in global Chinese travel. Read More
Chinese Tourists Take The Gold In London Olympics Spending
With their Olympic team currently topping the medal charts at the London 2012 Olympics, Chinese tourists are topping a different chart, outspending all other international tourists visiting the British capital… Read More
MINI China Gets In The Olympic Spirit With Limited Edition Hatchback
MINI China is set to go to the upcoming London Olympics with a killer new ride. Read More
Will Li Ning Make A Splash In The US Market?
Li Ning, the sportswear brand founded by one of China's most famous athletes, has set out to become one of the world's top five sports brands within the next decade.… Read More
