Olay
You Wear What You Eat: China Can’t Get Enough of Food Collabs
Luxury has long leveraged food brands to create multi-sensory experiences and appear more relatable. Here are some of the best collabs to come out of China. Read More
Why Is Post-COVID China Embracing A Cyberpunk Aesthetic?
Originally a futuristic and dystopian science-fiction genre from the 1980s, Cyberpunk has reemerged as a total lifestyle aesthetic for Gen Zers in China. Read More
Olay’s Ambassador Controversy Startles China’s Tax Authority & More
Netizens have reported Olay to China's tax authorities to punish the company's silence, as the controversy over its ambassador Xiao Zhan keeps escalating. Read More
The Dark Side of China’s Idol Economies
For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More
Sales Competition Heats Up Between JD, Alibaba in Faux Festivals
JD's copycat festival, similar in nature and inspiration to Alibaba's Singles' Day event, still lagged in terms of the sales record. Read More
Chinese Shoppers Demand to Know What’s In Their Skincare Products
Today on social media, Chinese consumers are buzzing about the negative impact of overusing skincare products and corruption in the imported wine market. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Burberry, Kate Spade, Olay, Shiseido, and Ted Baker. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Olay, Tiffany & Co., Lancôme, De Beers, and Yves Saint Laurent. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent and ongoing digital campaigns on China’s social media, featuring Rado, Boucheron, Michael Kors, Jaguar, and Olay. Read More
China: This Week In Digital Luxury Marketing
A roundup of ongoing digital campaigns on China’s social media, featuring Lancôme, Jaeger-LeCoultre, Olay, Farfetch, and Tissot. Read More
