ogilvy
Campaign Spotlight: British Airways Offers Poignant Look at Chinese Students Abroad
To introduce its new Chinese flight attendants, British Airways gives a Chengdu couple a chance to visit their daughter studying abroad in the UK. Read More
China’s ‘Post-Millennials’ Embrace Emojis and E-Commerce as Brands Study Their Culture
Today's tweens are tomorrow's trendsetters, and marketers are racing to figure out what makes them tick. Read More
5 Key Ways Luxury Can Adapt to How Chinese Consumers Shop Now
Digital developments, traveling Chinese shoppers, and millennials' preferences were among the crucial luxury marketing trends discussed at the recent International Luxury Conference 2015 in Seoul. Read More
Ogilvy Asia CEO: China Has An ‘Economy On Steroids’
In a new interview, the company's CEO likens China's growth to "gigantism" and discusses why doing business in China is not as straightforward as it seems. Read More
Event Watch | China Connect 2014: Embracing The Chinese Thrill For Shopping
E-commerce strategy, mobile marketing, and the power of KOLs will all be on the agenda for the fourth edition of China Connect, which has just been scheduled for March 6-7. Read More
How Brands Can Make Safe Marketing Bets To Win Big In China
Scott Silverman, worldwide managing director at Ogilvy & Mather, discusses why advertising in China is like walking into a casino, and how brands can make bets to win big. Read More
Lower-Tier Cities New Marketing Battleground In China
Facing more saturated retail environments and greater competition in China's largest and most developed metropolitan areas, ad agencies and brand marketers are pushing their way into lower-tier cities, looking to tap a gradually expanding customer base. Read More
In China, Is Brand Image More Important Than Sales?
Every brand wants a pristine image and strong sales. But amidst the complexities of a developing China, can they have both? Read More
