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ogilvy

  • Campaign Spotlight: British Airways Offers Poignant Look at Chinese Students Abroad

    Jessica Rapp  |   Share
    To introduce its new Chinese flight attendants, British Airways gives a Chengdu couple a chance to visit their daughter studying abroad in the UK. Read More
  • China’s ‘Post-Millennials’ Embrace Emojis and E-Commerce as Brands Study Their Culture

    Jing Daily  |   Share
    Today's tweens are tomorrow's trendsetters, and marketers are racing to figure out what makes them tick. Read More
  • 5 Key Ways Luxury Can Adapt to How Chinese Consumers Shop Now

    Jing Daily  |   Share
    Digital developments, traveling Chinese shoppers, and millennials' preferences were among the crucial luxury marketing trends discussed at the recent International Luxury Conference 2015 in Seoul. Read More
  • Ogilvy Asia CEO: China Has An ‘Economy On Steroids’

    Jing Daily  |   Share
    In a new interview, the company's CEO likens China's growth to "gigantism" and discusses why doing business in China is not as straightforward as it seems. Read More
  • Event Watch | China Connect 2014: Embracing The Chinese Thrill For Shopping

    Jing Daily  |   Share
    E-commerce strategy, mobile marketing, and the power of KOLs will all be on the agenda for the fourth edition of China Connect, which has just been scheduled for March 6-7. Read More
  • How Brands Can Make Safe Marketing Bets To Win Big In China

    Jing Daily  |   Share
    Scott Silverman, worldwide managing director at Ogilvy & Mather, discusses why advertising in China is like walking into a casino, and how brands can make bets to win big. Read More
  • Lower-Tier Cities New Marketing Battleground In China

    Jing Daily  |   Share
    Facing more saturated retail environments and greater competition in China's largest and most developed metropolitan areas, ad agencies and brand marketers are pushing their way into lower-tier cities, looking to… Read More
  • In China, Is Brand Image More Important Than Sales?

    Sonya Madden  |   Share
    Every brand wants a pristine image and strong sales. But amidst the complexities of a developing China, can they have both? Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 01/30/2023

Index LevelDaily Change% Change
280.80-$3.17-1.12%
LVMHKeringRichemont
-$1.2+$0.57-$0.12
View Index

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