ogilvy & mather
New Ogilvy Campaign Cuts at ‘Luxury’ Image of Shark Fin Soup
A new PSA by the ad firm in partnership with conservation organizations aims to persuade Chinese grooms- and brides-to-be to keep shark fin soup off their wedding menu. Read More
Geometry Global’s CCO Jon Hamm on Why Brands Should Influence How Consumers Act, Not How They Think
The chief creative officer of Geometry Global, the world's largest activation agency, discusses how to influence buying decisions in a hyper-connected world. Read More
Luxe Brands Take Strategic Approach to China’s Lower-Tier Cities
Although some fashion companies are holding back from expanding too quickly into China's second- and third-tier cites, their presence is inevitable with the rapid growth occurring beyond Beijing and Shanghai. Read More
Study: Lower-Tier Consumers Leading The Way In China
A new study by Ogilvy & Mather China’s consumer insights and trends team, Discovery, confirms that lower-tier cities should be anything but low on brands' lists of China priorities. Read More-
More Chinese Companies Investing In Corporate Art
Mainland Chinese art collectors may still be somewhat new on the art scene, but in recent years another group of highly motivated, well-funded entrants has also joined the party: domestic… Read More
