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Lane Crawford’s Andrew Keith on How to Get Ahead of Evolving Chinese Luxury Shoppers
Andrew Keith, the President of the heritage department store Lane Crawford, reveals how he plans to keep Chinese luxury consumers hooked in the digital era. Read More
Modern Dazed Media Teams Up with Adrian Cheng to Take Nowness Offline in China
Modern Dazed recently acquired Nowness from LVMH, and is now working with K11 Art Mall founder Adrian Cheng to take the creative video platform to new heights in China. Read More
9 Mobile Social Marketing Tips for Luxury Brands in China
A leading Chinese digital marketing agency Social Touch recently hosted a conference in Shanghai to discuss the future of mobile social marketing in China. Read More
Lululemon Taps China’s Digital Natives Craving Experiential Luxury
Health and wellness isn’t the only driver behind China’s yoga trend—social experiences are in demand, and Lululemon is leveraging this with its expansion. Read More
Norwegian Cruise Line Partners with Alibaba to Enter Chinese Market
Norwegian Cruise Line hopes to leverage Alibaba's consumer insights, data, and marketing tools for the launch of its Chinese cruise operations. Read More
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More
China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry Lead the Pack
A new report by L2 ranks 107 global luxury brands for their digital prowess in the China market. Read More
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More
China’s Auto E-Commerce Market Accelerates Despite Slowing Car Sales
As China's auto sales hit a speed bump, more dealers are heading online in hope of boosting growth. Read More
