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Alibaba Surges Despite Weak Apparel Sales for March Quarter
Alibaba reported a negative impact in apparel sales during the March quarter but surpassed a milestone of $1 trillion in annual gross merchandising value. Read More
6 Traits of Chinese Middle-Class Millennial Shoppers
The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More
What to Expect from Chinese Spending Outside China in 2019
2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. Read More
Opinion: The Golden Period is Over for Celebrity Endorsement
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More
Digital Red Envelopes Are a Crucial Marketing Tool in China
No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More
5 Chinese New Year Resolutions for Luxury Brands on WeChat
Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More
Dissecting the 10 Best Luxury WeChat Campaigns
Curiosity China’s Alexis Bonhomme discusses 10 luxury brand case studies that demonstrate the best practices emerging on WeChat. Read More
Lane Crawford’s Andrew Keith on How to Get Ahead of Evolving Chinese Luxury Shoppers
Andrew Keith, the President of the heritage department store Lane Crawford, reveals how he plans to keep Chinese luxury consumers hooked in the digital era. Read More
Modern Dazed Media Teams Up with Adrian Cheng to Take Nowness Offline in China
Modern Dazed recently acquired Nowness from LVMH, and is now working with K11 Art Mall founder Adrian Cheng to take the creative video platform to new heights in China. Read More
9 Mobile Social Marketing Tips for Luxury Brands in China
A leading Chinese digital marketing agency Social Touch recently hosted a conference in Shanghai to discuss the future of mobile social marketing in China. Read More
