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Norwegian Cruise Line Partners with Alibaba to Enter Chinese Market
Norwegian Cruise Line hopes to leverage Alibaba's consumer insights, data, and marketing tools for the launch of its Chinese cruise operations. Read More -
From Mini Apps to KOLs: 6 Effective Luxury Marketing Campaigns on WeChat
Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More -
6 Ways Luxury Brands Use WeChat for Marketing Campaigns in China
From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More -
China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry Lead the Pack
A new report by L2 ranks 107 global luxury brands for their digital prowess in the China market. Read More -
WeChat Case Study: Mulberry Gets Lovestruck Fans to Go the Distance for Qixi Campaign
The British brand's new WeChat campaign for China's Qixi Festival aims to connect Chinese customers across the globe with an O2O promotion. Read More -
China’s Auto E-Commerce Market Accelerates Despite Slowing Car Sales
As China's auto sales hit a speed bump, more dealers are heading online in hope of boosting growth. Read More -
Dalian Wanda Turns to E-Commerce as Brick-and-Mortar Retail Slows
As the company makes plans to close over 120 stores across China, it's teaming up with Tencent and Baidu as it dives into the e-commerce marketplace. Read More -
The China Luxury Market’s Top 5 Social Media Trends Of 2014
From mobile to microblogging, Jing Daily has rounded up the year's most important developments for luxury marketing on China's social media platforms. Read More -
Montblanc WeChat Campaign Ranks Users’ ‘Big Boss’ Potential
Montblanc's first integrated WeChat campaign asks Chinese fans to rate whether others have what it takes to be a "big boss." Read More -
Alibaba Teams Up With Shanghai Luxury Outlet To Harness Power Of O2O
The e-commerce giant embarks on a scheme with luxury outlet mall Mega Mills to lure Shanghai's shoppers both into the store and online. Read More
