o2o
How Should Beauty Brands Adapt To A Polarized Market?
The world’s second largest beauty market — China — is burgeoning, but many brands are pulling out or reorganizing. Who is taking over that market share and how? Read More
Get Ready For China’s ‘Omnichannel 2.0’ Economy
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Read More
Luxury Symposium 2021: New Retail Is Shaping China’s Luxury Market
The 5th edition of the Luxury Symposium went virtual on April 21, amassing leading industry voices who dove into the new luxury sector retail models. Read More
Will Post-Pandemic Retail Be Online Or Offline?
Much has been made of the post-pandemic shift to e-commerce. But some retail executives believe offline sales will slowly start to surge again. Read More
Is Nike Well-Positioned Post-Pandemic?
Chinese consumers fueled a mighty sales surge for the global sneakers brand in the past three months, which will be maintained in the current quarter. Read More
Alibaba Surges Despite Weak Apparel Sales for March Quarter
Alibaba reported a negative impact in apparel sales during the March quarter but surpassed a milestone of $1 trillion in annual gross merchandising value. Read More
6 Traits of Chinese Middle-Class Millennial Shoppers
The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More
What to Expect from Chinese Spending Outside China in 2019
2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. Read More
Opinion: The Golden Period is Over for Celebrity Endorsement
Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More
Digital Red Envelopes Are a Crucial Marketing Tool in China
No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More
