o2o

Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More

No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More

Four experts lay out the WeChat goals luxury brands should be prioritizing in the Year of the Dog. Read More

Curiosity China’s Alexis Bonhomme discusses 10 luxury brand case studies that demonstrate the best practices emerging on WeChat. Read More

Andrew Keith, the President of the heritage department store Lane Crawford, reveals how he plans to keep Chinese luxury consumers hooked in the digital era. Read More

Modern Dazed recently acquired Nowness from LVMH, and is now working with K11 Art Mall founder Adrian Cheng to take the creative video platform to new heights in China. Read More

A leading Chinese digital marketing agency Social Touch recently hosted a conference in Shanghai to discuss the future of mobile social marketing in China. Read More

Health and wellness isn’t the only driver behind China’s yoga trend—social experiences are in demand, and Lululemon is leveraging this with its expansion. Read More

Norwegian Cruise Line hopes to leverage Alibaba's consumer insights, data, and marketing tools for the launch of its Chinese cruise operations. Read More

Chanel is bringing WeChat followers to a pop-up store in Shanghai, while Mei.com is using fashion influencers to dish out style tips. Read More