nyfw

As a conscious millennial consumer, Sophia Jin is one of China’s new generation whose education and career ambitions are shaping the luxury industry. Read More

Jing Daily talked to Mukzin during New York Fashion Week on navigating the impact of coronavirus for their show, using Chinese elements, and more. Read More

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

The Jing Daily team is pleased to introduce the Jing Daily Fashion Week Score, which evaluates a range of parameters to assess how a brand’s collection resonates with Chinese audiences. Read More

Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More

Here is our look, from the China perspective, of who won and lost the Spring/Summer 2019 New York Fashion Week. Read More

The ability to sell millions of articles of clothing and accessories online doesn’t automatically provide Alibaba with an “in” to high fashion. Read More

Here are three tips from influential fashion educator Simon Collins for Fashion Week newcomers that can quickly turn an amateur into a pro. Read More

Though the e-commerce platform is increasing its luxury offerings, it chose more mainstream Chinese brands to showcase during its “China Day” at New York Fashion Week. Read More

Alibaba's announcement of its official partnership with New York Fashion Week signals a shift in the role of the fashion show. Read More