nyfw

While other brands may only be pushing Gen Z to buy, Alibaba attempts to create a model which both supports creativity and feeds back into sales. Read More

The Jing Daily team is pleased to introduce the Jing Daily Fashion Week Score, which evaluates a range of parameters to assess how a brand’s collection resonates with Chinese audiences. Read More

Tmall’s China Cool events at NYFW was a popular draw, but are they getting any closer to proving that China's creatives are on a world-class level? Read More

Here is our look, from the China perspective, of who won and lost the Spring/Summer 2019 New York Fashion Week. Read More

The ability to sell millions of articles of clothing and accessories online doesn’t automatically provide Alibaba with an “in” to high fashion. Read More

Here are three tips from influential fashion educator Simon Collins for Fashion Week newcomers that can quickly turn an amateur into a pro. Read More

Though the e-commerce platform is increasing its luxury offerings, it chose more mainstream Chinese brands to showcase during its “China Day” at New York Fashion Week. Read More

Alibaba's announcement of its official partnership with New York Fashion Week signals a shift in the role of the fashion show. Read More

Chinese designer Tao Wang said at New York Fashion Week that she doesn't delve into politics, but simply creates clothing for globally-minded women. Read More

Cultural influence in Vivienne Tam's Autumn/Winter 2016 collection at New York Fashion Week ranged from Xinjiang in Western China to Turkey, Russia, and Kazakhstan. Read More