nowness
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Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing
The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More -
Chinese Fashion Influencers Predict 2013 Trends
Fresh off his recent collaboration with Susie Bubble and Yoox.com, Chinese fashion blogger Han Huohuo recently joined jewelry-designing "Red Princess" Wan Baobao to predict 2013 fashion trends for NOWNESS. Read More -
Profile: Vogue China “Super-Editor” Angelica Cheung
This week, NOWNESS profiles Vogue China editor Angelica Cheung, inarguably one of the most influential figures in the Chinese fashion media industry. Read More -
The Fashion Media Paradox
What has complicated marketing and PR for smaller brands and fashion entrepreneurs is that mainstream brands have recently started to truly saturate the media space across Asia. Read More
