nowness
Will Perfect Diary’s Celebrity Endorsement Approach Pay Off?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Fresh, NEIWAI, and Perfect Diary. Read More
Designer Yang Li Heats Up the Global Film Series China Wave
China Wave is the latest initiative by global video channel Nowness, highlighting a new breed of creative talent from China, including designer Yang Li. Read More
What Adrian Cheng’s New Investments Tell Us About Chinese Millennials
The man behind a shopping mall pioneering the intersection of art and luxury has expanded his investment portfolio to include next-generation businesses. Read More
Modern Dazed Media Teams Up with Adrian Cheng to Take Nowness Offline in China
Modern Dazed recently acquired Nowness from LVMH, and is now working with K11 Art Mall founder Adrian Cheng to take the creative video platform to new heights in China. Read More
Nowness’ ‘Shoppable Video’ Holds Solid Potential For China Luxury Marketing
The LVMH-owned editorial site's "shoppable video" technology could catch on as a significant luxury marketing tool in China. Read More
Chinese Fashion Influencers Predict 2013 Trends
Fresh off his recent collaboration with Susie Bubble and Yoox.com, Chinese fashion blogger Han Huohuo recently joined jewelry-designing "Red Princess" Wan Baobao to predict 2013 fashion trends for NOWNESS. Read More
Profile: Vogue China “Super-Editor” Angelica Cheung
This week, NOWNESS profiles Vogue China editor Angelica Cheung, inarguably one of the most influential figures in the Chinese fashion media industry. Read More
The Fashion Media Paradox
What has complicated marketing and PR for smaller brands and fashion entrepreneurs is that mainstream brands have recently started to truly saturate the media space across Asia. Read More
