Nothing But Thirty
Content-Commerce Could Help Secondhand Luxury Gain Critical Mass in China
In China, despite years of resistance from consumers to buying used items, the secondhand luxury market is growing faster than ever. Read MoreLingerie Brand NEIWAI’s Surprising Global Ambassador Wins Social Praise
NEIWAI’s new global ambassador, the 51-year-old Faye Wong, makes a strong statement for a brand that is looking to stand out from the herd. Read MoreSuning Makes Moves Into Luxury Commerce and Douyin Content
Following in the footsteps of rival JD.com, mega-retailer Suning is making a bigger push into content and high-end commerce with recent bold moves. Read MoreWhy Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand
With Chinese consumers largely glued to livestreams and television programs and films at home, brands have been thrust into the country’s digital sphere. Read MoreWill Post-Pandemic Markdowns Hurt Luxury Brands Long-Term?
Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read MoreLuxury Brand Hierarchy Explained by China’s New Hit Drama
Chinese TV drama series “Nothing but Thirty” went viral on social media, proving how Hermès secured the top of the luxury brand hierarchy. Read More