nostalgia
Niche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read More
Why Mid-Autumn Festival Is China’s Fashion-Food Moment
With this year’s Mid-Autumn Festival arriving in two weeks, what global brands have collaborated with local partners on holiday mooncakes? Read More
What the World Needs to Learn From Chinese Content Commerce: Part Five
Inundated by advertisements on a daily basis, Chinese consumers have grown numb to traditional marketing strategies and messaging. Read More
Three Top Marketing Trends for the Year of the Ox
As an uptick in COVID-19 cases threatens Chinese New Year travel, brands are scrambling to meet demand for “new” New Year’s goods and hometown products. Read More
Are Chinese Netizens Sick Of Mass Digitization?
China’s e-commerce giants have jumped headfirst into the growing grocery delivery trend, but some netizens are shaming them for the social ramifications. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Nostalgia A Strong Draw For China’s “Post-80s” Consumers
With the release of "Eternal Moment," a film adaptation of the popular 1998 Chinese television drama "Cherish Our Love Forever," a new wave of nostalgia is sweeping over the country's… Read More
