Noonoouri
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read MoreChinese Whisper: Vogue China Signs On Virtual KOL Noonoouri and More
Vogue China recently announced that it will exclusively represent virtual influencer Noonoouri in all matters related to Greater China. Read MoreCan Virtual Influencers Make Luxury Brands’ Dreams Come True?
Born out of the enduring consumer enthusiasm for ACG (anime, comics, and games), virtual influencers have caught the attention of luxury retailers. Read MoreChinese Whispers: Alibaba Courts Valentino for Luxury Pavilion, and More
Valentino became the latest luxury brand to launch an official store on Alibaba Tmall's luxury portal Luxury Pavilion. Read More