non-fungible tokens
5 Things To Know Before Jumping on the NFT Bandwagon
From IP protection and sustainability concerns to what consumers really want, here are some things brands should know before boarding the NFT train. Read More
China’s Love Of Pop Culture Has Transformed Luxury
Jing Daily partnered with Sotheby’s to examine the unique tastes of Chinese cultural consumers and the new utopia they've established for luxury. Read More
How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
Decoded: NFTs, the Art World, and the Influence on Luxury
Non-fungible tokens are not new, but have lately broken through the art world and mainstream consciousness. What's behind the hype? Read More
Meet The Brand That Made $3 Million In Digital Sneakers
RTFKT’s sneaker drop with FEWOCiOUS earned three million. Now, it’s auctioned off a gold sneaker for CNY on China’s digital marketplace, Treasureland. Read More
Is the NFT Hype Made for Luxury?
Merging the worlds of sneakerheads and crypto art collectors is a match made in hype heaven and a combination that luxury brands should have on their radar. Read More
