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Gen Zers vs. Millennials: How and Why Brands Must Know the Difference
Many brands market to millennials and Gen Zers as one group in China, but because of their unique differences, they must be targeted separately. Read More
3 Tips from Nike’s Customizable Sneaker Service That’s Fast-Growing in the China Market
Nike sees its future in over 350 million tech-savvy Chinese millennials, who are demanding uniqueness as well as unique shopping experiences. Read More
