nike
Yoon Ahn On Business, Fashion, And How To Do Everything At Once
The Asian American multi-hyphenate talks non-stop collaborations, her next move in the China market, and how she became fluent in fashion. Read More
How Can We Define The Chinese Cultural Consumer In 2023?
Attributing specific characteristics by age group is too reductive in China, as CCCs span both Gen Z and millennials as well as older individuals. Read More
Decoding China’s CIIE And What It Means For Foreign Brands
What is the China International Import Expo? Why, since COVID-19, has it emerged as an ever more important access point for foreign brands? Read More
Nike Taps Its First Esports Player, China’s League of Legends Pro Uzi
Nike has sparked online buzz among the Chinese esports community due to its partnership with pro League of Legends player Uzi. Read More
Luxury Outpaces Other Industries With NFT Drops, New Study Finds
CoinGecko’s new report reveals that the luxury and apparel industry is marching to the beat of its own drum when it comes to NFT drops. Should brands hesitant to explore… Read More
Tod’s Returns To Profitability While Nike Feels The China Squeeze
Despite beating estimates and boosting global sales, Ferragamo, Tod’s, and Nike all felt the effects of China’s COVID-19 restrictions on their bottom line. Read More
Is Nike Losing Its Collab Dominance?
Following the Xinjiang cotton crisis, Nike’s popularity has continued to wane in mainland China. But is its collaboration strategy also partly to blame? Read More
JD.Com, Anta Beat Industry Rivals While Capri Gives Conservative Outlook
Despite being hit by COVID-19 disruptions, JD.com managed to outpace China’s retail industry and invite a flurry of luxury brands to its platform. Read More
Is It Safer For Luxury To Stick To Online-Only Drops In China?
Limited-edition product launches in China can stir a big frenzy. To avoid extreme crowds and chaos, luxury brands are relying on online-only sales. Read More
Jordan Brand Jumps Into China’s Metaverse With Tencent
Jordan Brand has teamed up with Super QQ Show to launch exclusive digital fashion pieces in celebration of its 25th anniversary in the Chinese market. Read More
