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China’s Athleisure Market Isn’t Going Anywhere As Functional Fitness Wear Brands Expand
International brands and local players are tapping into the needs of Chinese consumers wanting to work a workout into their busy lifestyles. Read More -
Meet Zhijun Wang, the Designer Behind the Craze Over a $5,000 Yeezy Pollution Mask
It's not all about the hype though—this Beijing-based designer hopes his stylish sneaker air filters can help raise environmental awareness. Read More -
10 Hip Sportswear Gifts for the Year of the Monkey
Year of the monkey items take over China's streetwear fashion scene with trendy sneakers, high-end sweatshirts, and luxury headphones. Read More -
5 Trendy Chinese-Designed Gifts for the Year of the Monkey
As some Western brands struggle to create culturally relevant Lunar New Year gifts, Chinese creatives and lifestyle brands are producing their own year of the monkey items. Read More -
Louis Vuitton Luggage And Gucci Sunglasses Top Chinese Globetrotters’ Most Desired Travel Items
A new survey by TripAdvisor asks the world's highest-spending group of tourists which brands they want to take with them while jet-setting across the world. Read More -
How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new video on the status of athletic marketing in the country. Read More -
‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation
Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity for companies to access the country's emerging middle class. Read More -
Interview: Liu Qing, Porsche’s Go-To Talent From China’s Creative Generation
Jing Daily interviews Chinese creative professional Liu Qing, who has designed ads for the likes of Lancôme, Porsche, Volkswagen, and many more top global brands. Read More -
For Luxury Brands In China, WeChat Is The Place To Be
One of the hottest topics in the China digital marketing world is the potential for WeChat, the world’s largest group messaging app, to break into the broader global social media market. Read More -
Jing Daily “Year Of The Dragon” Gift Guide: From Blowout To Budget (Part Two)
With the new year approaching, over the past few months we’ve seen companies previewing their limited-edition collections celebrating the Year of the Dragon on the Chinese calendar. Read More
