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Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More

From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More

The inclusion of names like Supreme and Arsham is bound to draw and China's young, savvy group of collectors. Read More

As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More

Activewear is a crowded industry, with many global and local luxury brands jumping in. Can brands create a narrative to attract new Chinese consumers? Read More

In a crowded retail environment, a brand’s origin is an important differentiator. How can the US change its brand story to attract more European consumers? Read More

JD.com is launching an augmented reality (AR) footwear feature that could become a new — and profitable — opportunity for online shoe sellers. Read More

Luxury brands must focus on digital mastery today to create extreme value for customers because the world will move on with or without them. Read More

“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More

Both Covid-19 and anti-racism protests have been a wake-up call to business leaders to get on the right side of history, and CSR can help them do that. Read More