nike
Trending in China: Rising Film Star Zhou Dongyu’s Viral VR Nike Video
Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More
3 Tips from Nike’s Customizable Sneaker Service That’s Fast-Growing in the China Market
Nike sees its future in over 350 million tech-savvy Chinese millennials, who are demanding uniqueness as well as unique shopping experiences. Read More
China’s Athleisure Market Isn’t Going Anywhere As Functional Fitness Wear Brands Expand
International brands and local players are tapping into the needs of Chinese consumers wanting to work a workout into their busy lifestyles. Read More
Meet Zhijun Wang, the Designer Behind the Craze Over a $5,000 Yeezy Pollution Mask
It's not all about the hype though—this Beijing-based designer hopes his stylish sneaker air filters can help raise environmental awareness. Read More
10 Hip Sportswear Gifts for the Year of the Monkey
Year of the monkey items take over China's streetwear fashion scene with trendy sneakers, high-end sweatshirts, and luxury headphones. Read More
5 Trendy Chinese-Designed Gifts for the Year of the Monkey
As some Western brands struggle to create culturally relevant Lunar New Year gifts, Chinese creatives and lifestyle brands are producing their own year of the monkey items. Read More
Louis Vuitton Luggage And Gucci Sunglasses Top Chinese Globetrotters’ Most Desired Travel Items
A new survey by TripAdvisor asks the world's highest-spending group of tourists which brands they want to take with them while jet-setting across the world. Read More
How Brands Can Cash In On Sports Marketing In China
“Professional sport is still a relatively new concept in China, and it’s easy to forget that when the market moves so quickly,” says one China sports expert in a new video on the status of athletic marketing in the country. Read More
‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation
Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity for companies to access the country's emerging middle class. Read More
Interview: Liu Qing, Porsche’s Go-To Talent From China’s Creative Generation
Jing Daily interviews Chinese creative professional Liu Qing, who has designed ads for the likes of Lancôme, Porsche, Volkswagen, and many more top global brands. Read More
