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American brands enjoyed a long period of enrichment in China, but due to a host of reasons, local Chinese brands are now taking over the luxury market. Read More

High-level executives at multinational companies in China’s marketing and public relations industries summarize their lessons learned during the pandemic. Read More

As younger Chinese consumers turn increasingly nationalistic, the American business community fears that this newfound patriotism could be weaponized. Read More

In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More

As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Read More

Jing Daily goes deep at China’s biggest street-culture convention, Innersect, to figure out why “Sneakerheads” prefer streetwear sneakers to luxury shoes. Read More

This year a greater number of luxury players are expected to rethink their expansion strategy and incorporate the midsize segment into their global vision. Read More

As China wakes up to a healthier lifestyle, young Chinese consumers and KOLs are driving up the demand for new luxury fashion and sportswear combos. Read More

The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, it’s the Year of the Rat! Read More

Nike’s new Chinese app is a one-stop shop, which aims to provide consumers with an immersive Nike experience to live a fitness lifestyle. Read More