nike

We talk about how athleisure is dominating the apparel industry in China and the underlying trends. Read More

As China's LGBTQ+ movement gains momentum, luxury brands in support of the community could benefit from one of the world's most affluent, emerging markets. Read More

On March 15, a nationally televised TV show will call out shady business practices by consumer brands. With this year's focus on "quality consumption", who will be exposed, and how should they respond? Read More

With the debut in Hong Kong of Sneaker Con, the "Paris Fashion Week" for kicks, sneakers are getting more opportunities to show off their high-end side in China. Read More

Today on social media, Chinese consumers are talking about actress Zhou Dongyu's Nike Commercial and a counterfeit Maserati. Read More

Nike sees its future in over 350 million tech-savvy Chinese millennials, who are demanding uniqueness as well as unique shopping experiences. Read More

International brands and local players are tapping into the needs of Chinese consumers wanting to work a workout into their busy lifestyles. Read More

It's not all about the hype though—this Beijing-based designer hopes his stylish sneaker air filters can help raise environmental awareness. Read More

Year of the monkey items take over China's streetwear fashion scene with trendy sneakers, high-end sweatshirts, and luxury headphones. Read More

As some Western brands struggle to create culturally relevant Lunar New Year gifts, Chinese creatives and lifestyle brands are producing their own year of the monkey items. Read More