nielsen
How to Prepare For China’s E-commerce Shopping Festivals: A Platform-Based Guide
We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More
Chinese Whisper: Vogue China Signs On Virtual KOL Noonoouri and More
Vogue China recently announced that it will exclusively represent virtual influencer Noonoouri in all matters related to Greater China. Read More
Why Digital Wallets Aid Luxury Sales
Beyond urban, high-net-worth Chinese, heritage brands have not grasped the importance of mobile wallets for the rest of China. Read More
Nielsen China: 80 Percent Impulsive Shopping Comes from Social Commerce
On social commerce in China, friends, family, and influencers have taken the place of trusted in-store sales associates to help customers weed out advertising noise. Read More
Why Are Chinese Tourists Shopping Less?
Recent reports have noted that Chinese tourists are shopping less, but that's not the whole story as those same travelers are spending more overall. Read More
Luxury Streetwear Goes Mainstream in Label-thirsty China
2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More
China’s Idealistic Young Car Buyers Demand Eco-Friendly Options
A Chinese survey finds that environmentally conscious young Chinese people are emerging auto market leaders, which may have major market impacts in the coming years. Read More
