niche
Niche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read More
Yoox’s Luca Martines: Mobile Sales and Niche Labels are Key for E-Commerce in China
In an interview with Jing Daily, Yoox Group's international markets director discusses the company's new mobile app, what its Net-a-Porter merger means for China, and rising Chinese demand for individual… Read More
Rising Stars On China’s Retail Scene: Homegrown Multi-Brand Stores
As Chinese consumers' interest in niche labels takes off, the mainland is seeing a boom in local multi-brand boutiques. Read More
Prada’s Mainland Sales ‘Healthy’ While Hong Kong Slumps
Despite mainland China's ongoing anti-corruption campaign, the Italian label's new financial report blames slowing Asia growth on Hong Kong. Read More
Balenciaga Sees Big Things In Store For Niche Brands In China
With a new WeChat account, mainland expansion plans, and a star-studded Beijing runway show, the French label has high hopes for Chinese consumers' evolving tastes. Read More
9 Key Ways Chinese Consumer Habits Are Rapidly Changing Right Before Our Eyes
A new study of the year's top Chinese consumer trends finds that the rise of individualism, work-life balance, and mobile can't be ignored when it comes to a strong China… Read More
5 Predictions For China’s Luxury Market In 2014
Jing Daily lists the five major developments in the China luxury market to watch out for in the coming year. Read More
3 Trends That Show It’s The Right Time For Indie Labels In China
Niche brands are rising at a rapid pace in China as consumers become more experimental and individualist, leading to several new platforms for both consumers and businesses to gain access… Read More
Gucci Strives To Adapt To China’s New Niche Tastes
Kering's third-quarter report reveals that China's fashionistas are choosing its niche brands over Gucci, but the label has new strategies to win them back. Read More
China’s Luxury Consumers Search For ‘Sense Of Discovery’
Lane Crawford President Andrew Keith discusses mainland Chinese fashionistas' shifting preferences toward niche labels and unique looks. Read More
