niche perfume
Richemont launches new beauty division, doubling down on high-end fragrance
Following similar moves by LVMH and Kering, Richemont’s beauty division is tasked with scaling up its fragrance business. Will the group take the business in-house? Read MoreFrom underdogs to cult favorites: The rise of niche fragrances in China
Jing Daily explores how prioritizing quality, craftsmanship, individuality, and retail festivals are fueling growing demand for niche fragrances in China. Read More