niche fragrances
Meet The Local Fragrance Brands Preparing To Go Global
Gabby YJ Chen looks at three Chinese fragrance labels ready to enter the international market. Which will be the first to smell worldwide success? Read More
Domestic Brands Are the Future of China’s Luxury Fragrance Market
An evolution in consumer tastes is boosting sales of high-end Chinese fragrance makers, threatening the dominance of entrenched foreign luxury brands. Read More
Why Chinese Fragrance Brands Are Outpacing Their Global Competitors
Just as C-beauty brands become all the rage among young consumers, Chinese fragrance producers are appealing to the new generation of shoppers. Read More
Who Will Fill China’s Gaping Luxury Fragrance Void?
China’s fragrance market is predicted to grow three times faster than the global market. So brands wanting to enter this market should act now. Read More
Jacquemus Expands Into Beauty. Is China Next?
Jacquemus is co-launching a beauty line early next year — hot news even in China despite the label’s lack of social presence. Read More
How To Sell Luxury Fragrances in China Today
Given budget discrepancies, points of entry into the China market will vary for high-end fragrance brands both large and small. Read More
