niche fragrance
Diptyque Collaborates With Chinese Artist To Present Shanghai Pop-up Exhibition
Diptyque partnered with Chinese artist Wang Chunyi to present a pop-up exhibition in a newly opened commercial and cultural district in downtown Shanghai. Read More
Why Niche Fragrances Like Diptyque And Byredo Are Booming In China
Chinese luxury consumers’ demand for fragrances can be divided into three stages — perfume, home fragrances, and personal care products — which are usually developed by brands in this order… Read More
Chinese Fragrance Label To Summer Leads Mid-Autumn Festival Marketing
To Summer has officially unveiled its Tmall flagship store and released Mid-Autumn Festival limited-edition gift sets exclusively on the marketplace. Read More
Saint Laurent Unveils ‘Self 07’ Art Series in Shanghai
Saint Laurent joined hands with six photographers in June to present six photography exhibitions around the world, including Shanghai. Read More
Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China. Read More
