niche brands
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
The Battle Between Niche and Accessible Luxury Brands for Young Chinese Consumers Begins
China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More
Why Emerging Designer Handbags Are Having Better Luck In China Than Big Luxury
China’s latest It bag could well come from an unknown, niche brand as emerging designers use dedicated, localized strategies to connect with consumers. Read More
How Niche Western Brands are Accidentally Gaining China Market Share
While Western brands are spending serious dollars to gain exposure in China, how are niche brands accidentally gaining a foothold in this lucrative market? Read More
Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China. Read More
Niche is the New Black in China’s Luxury Landscape
As luxury consumers become younger and more discerning, niche luxury brands have found ways to attract more customers, particularly in China. Read More
WeChat Store Launch Spells Growth Opportunity for Dutch Shoemaker
Smaller high-end brands like O'Quirey are turning to WeChat to increase brand awareness and provide better tailored customer service in China. Read More
Interview: Lane Crawford President Andrew Keith On How To Beat China’s Luxury Slowdown
The head of the luxury retailer reveals why the anti-corruption crackdown, Hong Kong protests, and luxury slowdown haven't curbed Chinese fashionistas' demand for curated style. Read More
How The HUB Helps Niche Fashion Brands Break Into China
Jing Daily talks to the co-founder of Hong Kong's first fashion trade show for niche labels about what smaller brands can do to make waves with mainland Chinese shoppers. Read More
Céline Steps Up Presence In China’s ‘Evolving’ Luxury Market
The LVMH-owned label joins a growing contingent of niche brands recognizing Chinese luxury consumers' rising focus on individual style. Read More
