niche brands
How Tmall’s ‘Pitch Fest’ Leveled the Playing Field of Niche Beauty Brands
Double 11 has become a massive opportunity for emerging beauty brands, even though they must compete against global beauty giants. Read More
Shenzhen Fashion Week Eyes Global Niche Brands
Shenzhen Fashion Week drops a new international exhibition hub. Does that mean it’s eying global talent? Jing Daily finds out. Read More
Why Bling Never Went Out Of Fashion
Jing Daily outlines why bling will remain in style in China and should even be considered integral to luxury brand offerings. Read More
How Niche Luxury Shoes Became Huge In China
Promising new shoe designers have now made their mark in this changing segment. But how can they maximize the Chinese market? Read More
Vetements Unveils Its New Secret Project
The Zurich-based fashion house Vetements announced that it is launching a new brand called “Secret Project,” aimed at all genders and ages. Read More
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
The Fashion Brand China Bankrupted?
Fashion brand Manish Arora filed for bankruptcy in July, and many say China delivered its final blow. Jing Daily traces what went wrong. Read More
What Are The Vulnerable Luxury Sectors In China?
Surprisingly, some luxury brands are scoring big in China post-COVID-19. But rising local brands in specific sectors could upend their trajectories. Read More
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
