niche brands
Insider Knowledge Is The New Status Symbol For China’s Luxury Sophisticates
At the most superficial level, a desire to “show off” is a prime motivator of conspicuous luxury consumption. The appeal of a logo that reveals social status is no doubt… Read More
Meet Tmall’s 8 Types of Chinese Shopper
Tmall has categorized labels for eight types of young local shoppers. Will these recommendation lists boost the appeal of niche brands? Read More
The Rise and Rise of the Niche Jewelry Market
China’s jewelry market has been growing at a lightning pace over the past few years. According to the CBNdata, in 2021 the domestic consumption of accessories had reached more than… Read More
Over 2,000 Niche Brands Hit One Million RMB Sales on Tmall Global
In the past year, more than 2,000 SMEs achieved annual sales of over 1 million yuan on Tmall Global thanks to China’s booming cross-border e-commerce. Read More
Can Penhaligon’s New Fragrance Win Over Chinese Consumers?
Penhaligon’s has released a new fragrance — The World According to Arthur — as part of its popular “Portraits” fragrance collection. Will it sell out? Read More
EXCLUSIVE: Vivienne Westwood Unveils Plans for Two New Flagship Stores in China
British avant-garde label Vivienne Westwood is adding two new flagship stores to further expand its footprint in China this year. Read More
Will Western Niche Labels Become Ventures’ Next Sweet Spot in China?
What Happened: On February 9, the e-commerce solution company Kuai Commerce announced a second seed round of funding — £2 million ($2.7 million) — to launch its first group of… Read More
Luxury Streetwear Brand Ning Dynasty Brings China Chic to Streetwear
Unable to relate to traditional high-end fashion, Ning Yuan founded her label, NING, in 2021 to bring a Chinese voice to the luxury streetwear market. Read More
Jing Daily’s Top 5 Super-Duper Articles for 2021
Do you think you can tell which Jing Daily article got the most reads out of our 2021 top 5? Read More
Would a Farfetch-YNAP Merger Be a Boon for Niche Brands in China?
Farfetch and YNAP are discussing a merger. And with growing Gen-Z appetites for niche brands, are small luxury businesses looking at a huge opportunity? Read More
