niche brands
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
Why China Can’t Get Enough Niche Western Beauty
Transparent, eco-friendly, and untainted by suspicious elements that could damage skin, niche Western beauty brands are winning over China’s Gen Zers. Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
The Fashion Brand China Bankrupted?
Fashion brand Manish Arora filed for bankruptcy in July, and many say China delivered its final blow. Jing Daily traces what went wrong. Read More
What Are The Vulnerable Luxury Sectors In China?
Surprisingly, some luxury brands are scoring big in China post-COVID-19. But rising local brands in specific sectors could upend their trajectories. Read More
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
How Niche Brands Create Social Media Sales In China
This summer, the niche bag and accessories label BY FAR took Chinese social media by storm thanks to excellent branding via social sales platforms. Read More
The Battle Between Niche and Accessible Luxury Brands for Young Chinese Consumers Begins
China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More
Why Emerging Designer Handbags Are Having Better Luck In China Than Big Luxury
China’s latest It bag could well come from an unknown, niche brand as emerging designers use dedicated, localized strategies to connect with consumers. Read More
How Niche Western Brands are Accidentally Gaining China Market Share
While Western brands are spending serious dollars to gain exposure in China, how are niche brands accidentally gaining a foothold in this lucrative market? Read More
