niche brands
Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China. Read More
Niche is the New Black in China’s Luxury Landscape
As luxury consumers become younger and more discerning, niche luxury brands have found ways to attract more customers, particularly in China. Read More
WeChat Store Launch Spells Growth Opportunity for Dutch Shoemaker
Smaller high-end brands like O'Quirey are turning to WeChat to increase brand awareness and provide better tailored customer service in China. Read More
Interview: Lane Crawford President Andrew Keith On How To Beat China’s Luxury Slowdown
The head of the luxury retailer reveals why the anti-corruption crackdown, Hong Kong protests, and luxury slowdown haven't curbed Chinese fashionistas' demand for curated style. Read More
How The HUB Helps Niche Fashion Brands Break Into China
Jing Daily talks to the co-founder of Hong Kong's first fashion trade show for niche labels about what smaller brands can do to make waves with mainland Chinese shoppers. Read More
Céline Steps Up Presence In China’s ‘Evolving’ Luxury Market
The LVMH-owned label joins a growing contingent of niche brands recognizing Chinese luxury consumers' rising focus on individual style. Read More
