niche brand
H&M Finds Redemption In China With Runaway Success Of Collaboration With Mugler
H&M tie-up with Mugler crashes website, causes clashes between eager shoppers, and highlights growing popularity of independent designers. Read More
How Smaller Luxury Brands Can Win In Today’s Reality
The gap between the top 10 brands and the others is widening, raising the question of whether there is still space for smaller brands to grow profitably. Read More
Meet Ushopal: The Accelerator Bringing Niche Beauty Brands To China
Can small beauty labels stand out against giants like L’Oréal in China? Here’s how one brand accelerator is putting them on the map. Read More
Estée Lauder’s Niche Brands Face Uphill Battle In China
As beauty brands like Too Faced and Glamglow disappear from Tmall, Jing Daily looks at Estée Lauder’s pitfalls in the Chinese market. Read More
Does China Want Clean Beauty? Ren Is Banking On It
British skincare brand Ren has appointed Mandopop idol Evan Lin as its new ambassador. Will this give the cruelty-free label a boost in China? Read More
Maison Margiela’s China Offensive
Maison Margiela is opening a second store in Chengdu this week. But as it expands in China, can it retain its avant-garde spirit? Read More
What Richemont’s Divorce from Shanghai Tang Reveals About These Western-Owned Chinese Luxury Labels
The sale of Shanghai Tang by Richemont has implications for similar Chinese luxury brands owned by Western companies such as Hermes's Shang Xia. Read More
How China’s “Princeling” Backlash Could Impact Its Luxury Market
Conspicuous luxury consumption may not be on its deathbed quite yet in China, but in the country's largest and wealthiest cities, online scandals and netizen outrage may ultimately put the… Read More
