ni ni
How Gucci Establishes Long-Term Relationships With Chinese Celebrities
Jing Daily looks at how Gucci builds long-term relationships with Chinese celebrities and collaborates with them to create engaging content. Read More
Why Made in China Won The Spring Festival Gala
Over one billion viewers tuned in to China’s 2021 Spring Festival Gala. So, who were the real winners of this glamorous event? Read More
It’s Official: Gucci On Tmall Cements Alibaba’s Luxury Dominance
Alibaba Group’s The Luxury Pavillion received the ultimate luxury endorsement by announcing that the Italian house Gucci will be its latest addition. Read More
Why The ‘High-Fashion Face’ Is China’s Next Big Look
Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it? Read More
Have Luxury Brands Learned Their Lessons About CNY Campaigns?
Big luxury brands have a history of badly botching their CNY campaigns, but have they finally learned from their mistakes this year? Read More
Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
The April R3 Celebrity Index revealed that Chinese boyband member Cai Xukun and actress Yang Mi were the most-buzzed-about stars in China last month. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Gucci? Montblanc? What Luxury House is Winning China’s Digital Game?
Cartier and Bvlgari are leading fellow luxury brands in terms of digital capability in China, according to a new report published by Gartner L2. Read More
Opinion: Beauty Codes Are Changing as China Embraces “Noble Face”
Dao Nguyen tracks the backlash against conformist, surgery-enhanced beauty norms through terms such as "catfish face". Read More
10 Rising Female Brand Ambassadors in China You Should Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
