NFT
Givenchy’s Beauty House Taps Into Roblox’s Metaversal Goldmine
Givenchy Parfums is the latest brand to join the Roblox residency hype. But why is luxury so infatuated with gaming platforms? Read More
Turning ‘Metaverse Hype’ Into Consumption in China
Virtual influencers, NFT-powered digital collectibles, and partnerships are all ways luxury has leveraged China’s metaverse. But is consumption happening? Read More
Would UHNWIs Buy a Hermès Birkin in the Form of an NFT?
The “MetaBirkin” case highlights the problems brands face in the metaverse. But there’s also huge potential for earnings by playing the scarcity card. Read More
Balmain Partners With MintNFT to Release New Crypto ‘Thread’
Luxury house Balmain is stepping into the Metaverse with a dynamic NFT launch, making the iconic French fashion house well-poised for the future of Web3. Read More
Gucci x Oura Opens a New Chapter in Luxury
Luxury brands don’t understand tech, and tech brands don’t understand luxury. But Gucci’s new collab with Oura shows what can be achieved when they start speaking the same language. Read More
The Designer Duo of STAFFONLY on Fashion’s NFT Opportunity in China
STAFFONLY shared their first NFT release this Spring via a virtual auction. Jing Daily caught up with them to talk about the implications of crypto art. Read More
Why Digital Is the New Savoir Faire in Luxury
Without digital savoir faire, brands have little chance to connect with consumers who maneuver at ease in a digital reality. Read More
‘Into the Chinaverse’: Looking Ahead at China’s Metaversal Roadmap
A recent study from global innovation agency Fabernovel looks into how brands can navigate evolving attitudes within the Chinaverse. Jing Daily rounds up the key takeaways. Read More
Should Luxury Reassess Its Relationship with Cryptocurrency?
Virtual currencies have been catching luxury fashion’s attention, but just how responsible is the implementation of crypto following the markets latest shake up? Read More
Luxury Brands Feel the Challenge to Master Web3
The challenge most brands face is not having clarity on what characteristics build competitive advantage in Web3 — and what it takes to win. Read More
