new luxury
5 Reasons ‘New Luxury’ Is the ‘New Normal’ in China
Starbucks isn’t strictly a luxury brand, but it holds a position as ‘New Luxury’ in China, where consumers are searching for prestige and self-identity. Read More
What Nike and Luxury Can Learn From Each Other
While sporting goods are not competing directly with luxury, there is a lot both worlds can learn from each other. Read More
The Patagonia Paradox & How Luxury Can Learn About Purpose
Luxury brands are selling highly-priced products that don’t necessarily last. Now, it’s time for a rethink, decades after Patagonia set an example. Read More
Moncler Looks to ‘New Luxury’ in 2021
The luxury puffer jacket maker reported revenues of 1.4 billion euros in 2020 and and 675.3 million euros in Q4, beating analyst expectations. Read More
Luxury, Re-Defined
The conventional notion of luxury has all but imploded under the weight of a global pandemic, the largest racial and social justice movement in recent history, and the acceleration of… Read More
In Beijing, a Club for Self-Improvement Signifies a New Luxury for China’s Wealthy
In Beijing, a new members-only club is less a hub for exclusive entertainment, and more a space for members to learn how to elevate their lifestyles. Read More
