New Guards Group
Is Off-White’s Popularity Cooling Down?
Once called the “hottest brand on the planet,” Off-White has fallen in popularity over recent years. Can a push into China rekindle its coolness? Read More
Could Alibaba Try to Acquire Farfetch?
Although an acquisition of Farfetch by Alibaba remains — no pun intended — farfetched, in many ways it would be a logical combination. Read More
Will Off-White Score In China With Its New WeChat Drop?
Streetwear brand Off-White released a limited-edition denim series on its new WeChat Mini Program store in China. Read More
Will Farfetch Become Profitable in 2021?
Farfetch has had mixed results with their shopping spree, and said that it’s immune to the ongoing COVID-19 pandemic. Will this help them become profitable? Read More
Could Opening Ceremony’s Second Coming Be in China?
Farfetch's hype machine NGG snapped one more cool brand and the company is positioned to make a major China play. Read More
