new balance
4 Intellectual Property Guidelines that are Crucial for Luxury Brands
Knock-offs practically seem like a tradition in the Chinese market, but brands and sellers have been busy fighting for intellectual property. Read More
New Balance’s Trademark Win Sets Right Example for Foreign Brands in China
The victory of sportswear brand New Balance in a trademark lawsuit shows the right way for foreign brands to protect their intellectual property in China. Read More
From Vacheron To Adidas, Brands Roll Out “Year Of The Snake” China Editions
From the looks of early localized rollouts we've seen thus far, what could be lost in quantity compared to the Year of the Dragon might be gained in flash during the Year of the Snake. Read More
Jing Daily “Year Of The Dragon” Gift Guide: From Blowout To Budget (Part Two)
With the new year approaching, over the past few months we’ve seen companies previewing their limited-edition collections celebrating the Year of the Dragon on the Chinese calendar. Read More
