new balance
Is Nike Losing Its Collab Dominance?
Following the Xinjiang cotton crisis, Nike’s popularity has continued to wane in mainland China. But is its collaboration strategy also partly to blame? Read More
How New Balance Found Its Stride in China
As the sports apparel market in China grows, a host of global brands are trying to grab a bigger slice. Here, we explore how New Balance has done just that. Read More
CollaBrands: The New High-Performance Active Lifestyle Collabs
Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
The Bane of Burberry
Burberry’s preliminary injunction in an ongoing case on trademark infringement in China is good news for luxury brands operating in the country. Read More
What a Trump Win Would Mean For Luxury
As America gears up for its November election results, Jing Daily looks at the impact a Trump vote would have on the luxury industry. Read More
By Siding With Michael Jordan, China Wins Global Approval
The Chinese court case that recently fell in Michael Jordan’s favor isn’t just another trademark case — it’s also an act of public diplomacy. Read More
4 Intellectual Property Guidelines that are Crucial for Luxury Brands
Knock-offs practically seem like a tradition in the Chinese market, but brands and sellers have been busy fighting for intellectual property. Read More
New Balance’s Trademark Win Sets Right Example for Foreign Brands in China
The victory of sportswear brand New Balance in a trademark lawsuit shows the right way for foreign brands to protect their intellectual property in China. Read More
From Vacheron To Adidas, Brands Roll Out “Year Of The Snake” China Editions
From the looks of early localized rollouts we've seen thus far, what could be lost in quantity compared to the Year of the Dragon might be gained in flash during… Read More
Jing Daily “Year Of The Dragon” Gift Guide: From Blowout To Budget (Part Two)
With the new year approaching, over the past few months we’ve seen companies previewing their limited-edition collections celebrating the Year of the Dragon on the Chinese calendar. Read More
