Netflix
China’s Cosplay Obsessed Gen Z Adore ‘Love, Death & Robots’
The third season of the Netflix series “Love, Death & Robots” is trending among China's cosplay fans. What does its unexpected appeal say about local Gen Z? Read More
Why Peloton and Netflix Have Only Themselves to Blame
Two companies that were once the darlings of Wall Street have turned into a disaster for investors. Luxury brands should take note. Read More
Could C-Dramas Become the New K-Dramas?
Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More
Is ‘Single’s Inferno’ the Next ‘Squid Game’?
The K-drama sensation “Single’s Inferno” is taking over China. But how involved should luxury brands get with the show's reality stars? Read More
Squid Game Star HoYeon Jung Is Louis Vuitton’s New Global Face
Louis Vuitton named Squid Game star Hoyeon Jung as its global brand ambassador. But many netizens complained about the appointment. Read More
The Luxury Brand Playbook for 2021: Copying What Works in China
The marketing approach for 2021 will be to do globally what worked in China last year, from embracing content commerce to investing in livestreaming. Read More
Why Asia Is The Key To Netflix’s Expansion Plan
Netflix will double its spending on original content in Asia during 2021, so it can challenge rival streaming platforms like Disney+ and Tencent’s WeTV. Read More
Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.
As the intersection between streaming entertainment and e-commerce continues to blur in China, shoppable streaming video is now starting in North America. Read More
Second-Quarter Loss Prompts Changes At Ralph Lauren
Ralph Lauren reported a fiscal second-quarter loss of $39.1 million — a sizable drop from the second-quarter profit it made one year earlier. Read More
How Chinese Tech Builds Trust, Part VI: The Content Trends That Are Growing Bilibili’s Audience
Bilibili is young China in a nutshell, exploring what "new retail" means for brands, Mid-Autumn Festival trends, and a strong consumer recovery. Read More
