netease
Cash for Creators and the Battle for Short Video Dominance in China
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
Knowledge-Based Video Content Is the Latest Battleground for Chinese Tech
Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read More
Has China’s Anti-Consumerism Movement Hurt This Year’s Singles Day Sales?
While Double 11 is collecting record sales this year, anti-consumerism sentiment continues to rise in China. Which represents the real China? Read More
Chinese Designers: Beware of “Guochao Fatigue”
Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read More
Eight Things that Rocked China E-Commerce in 2019
2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More
3 Unique Features of China’s New Retail
The latest report from Omnichannel Loyalty Marketing Platform Splio has laid out the foundation of today’s successful new retail in China. Read More
Not Doctor-Approved: China Bans Marketing of Beauty Products as ‘Medical’
Strict new regulations from China’s Food and Drug Administration stated that identifying a beauty product as having ‘medicinal benefits’ is now illegal. Read More
Chinese Whispers: iPhone Price Reduction on China’s E-commerce Sites, and More
Chinese iPhone sellers conducted a significant price markdown on three of the latest iPhone models after Apple slashed its sales predictions. Read More
China’s Emerging Factory Brands Threaten the Luxury Market
NetEase has partnered with the manufacturers of luxury brands to produce cheaper but remarkably similar unbranded items for its booming site, Yanxuan. Read More
Trending in China: Wang Sicong Sues Netease and New Chinese Cover Star Gives T Mag a Boost
Today in China, people on social media are buzzing about the lawsuit by this Chinese billionaire's son. Read More
