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Why No Other Luxury Company Compares To LVMH
Even though most key European markets are still in lockdown, LVMH just became Europe’s most valuable company. Daniel Langer explains how it happened. Read More
Successful “Heritage” Marketing Resonates with Consumers in China
For heritage brands in China communicating a brand’s legacy without overexposing the brand in the digital sphere has become a continuous struggle. Read More
Nestle Places High-Stakes Bet On Chinese Coffee Market
Though annual per capita consumption sits at less than five cups, coffee is becoming a daily addiction rather than an occasional splurge for a growing slice of the Chinese population. Read More
Jing Book Review: Chocolate Fortunes By Lawrence L. Allen
Lawrence L. Allen's Chocolate Fortunes -- a masterfully written journey into the "Chocolate Wars" of the '80s and '90s -- should be required reading for anyone even remotely interested in… Read More
