neiwai
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
3 Reasons Why Western Brands Are Vanishing From The Chinese Market
Cutting-edge competitors and rapid shifts in consumer behavior have diluted interest in global names. The result? Brands are pulling out of China in droves. Read More
Can Popular Second-Skin Athleisure Break Past Social Media Backlash In China?
As China’s young generations increasingly prioritize healthy lifestyles, previous taboos on form-fitting athleisure are being challenged. Read More
Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
How Ubras Became China’s Top Selling Underwear Brand
In six years, homegrown underwear label Ubras consolidated its position as the No. 1 digitally native lingerie brand on Tmall. What’s its strategy? Read More
3 Podcast Platforms Luxury Should Keep Tabs On
Early adopters like Gucci and Giada are betting on the high brand recall rate that podcast marketing can drive. But how will the medium fare in China? Read More
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Heytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
