neiwai

Xiaolu Liu, the founder of the homegrown lifestyle brand NEIWAI, spoke with Jing Daily about what it takes to become a successful DTC brand in China. Read More

Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More

Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read More

MAC, Fendi, and Neiwai took to Chinese social media to boost brand recognition and sales. Read More

In a global moment of self-quarantine and social distancing, staying in is officially the new going out. Homeleisure is the new face of this shift. Read More

By rebranding social stereotypes about women in China, NEIWAI's social media campaign shined through the crowd ahead of International Women's Day 2020. Read More

To mark this year's International Women's Day, local brands leveraged the growing empowerment and self-consciousness among Chinese female consumers. Read More

As Chinese fashion makers and consumers gain confidence; many opt-outs of having a Western ambassador to validate their brands. Read More

Introducing the top 10 foreign and domestic luxury lingerie brands in China based on pricing, market share, and public perception. Read More

Here are four attitudes of young Chinese female consumers that will have a huge impact on their preference for lingerie products. Read More