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How Ubras Became China’s Top Selling Underwear Brand
In six years, homegrown underwear label Ubras consolidated its position as the No. 1 digitally native lingerie brand on Tmall. What’s its strategy? Read More
3 Podcast Platforms Luxury Should Keep Tabs On
Early adopters like Gucci and Giada are betting on the high brand recall rate that podcast marketing can drive. But how will the medium fare in China? Read More
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
Prada Launches Online Culture Club Amid COVID-19 Lockdowns
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Heytea Drops Hyped Collab with Hiroshi Fujiwara
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
The Top Four Brands That Won International Women’s Day
Ahead of International Women's Day, Jing Daily highlights four brand campaigns that resonated greatly with today’s Chinese females. Read More
Shopify Pairs with JD.com to Win Cross-Border Sales
Shopify is joining with Chinese retail giant JD.com to create more cross-border sales between the West and East. But will it actually work? Read More
The Top 5 China Collabs of 2021
This month, our Chinese Designer Collabs column looks at the very best China-related partnerships and drops during 2021. Read More
Kim Kardashian’s Plans for a Global Empire Start With China
Kim Kardashian has plans for global domination, revealing that her shapewear brand, SKIMS, is launching in China. But will Chinese consumers buy it? Read More
Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?
Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
