neiwai
Soundcheck: Lancôme Tests Podcast Marketing Opportunity In China
Podcasting is one of the most overlooked content formats in China. Why did the premium beauty brand bet on it to promote its eye cream? Read More
5 Top Chinese Athleisure Brands To Watch Out For In 2023
China’s athleisure market is poised to see continued growth in the coming year. Here are the homegrown brands leading the sector. Read More
Top Chinese Breakout Brands From Lingerie To Loungewear In 2022
China’s lingerie and loungewear markets are growing rapidly as consumer lifestyles evolve. We take a look at these factors and at China’s top brands in 2022. Read More
Neiwai Hops Forward With Year Of The Rabbit Marketing
Neiwai launched a capsule collection in celebration of the Year of the Rabbit, featuring the brand’s collaboration with fictional character Peter Rabbit. Read More
China’s Lipstick King Returns After Tank Cake Controversy
After months in exile, Li Jiaqi is back on China’s airwaves. His broadcast drew over 60 million viewers in two hours and sold $17 million worth of goods. Read More
What Makes A Great Collab? Neiwai Cracks The Formula
The brand’s capsule with Swaying/Knit and Andrea Jiapei Li is out now. It’s a crossover that works, thanks to the impact of its message. Read More
3 Reasons Why Western Brands Are Vanishing From The Chinese Market
Cutting-edge competitors and rapid shifts in consumer behavior have diluted interest in global names. The result? Brands are pulling out of China in droves. Read More
Can Popular Second-Skin Athleisure Break Past Social Media Backlash In China?
As China’s young generations increasingly prioritize healthy lifestyles, previous taboos on form-fitting athleisure are being challenged. Read More
Are KOL Collaborations Still Important For Luxury Brands In China?
Chinese brands like Perfect Diary are riding the wave of nationalism and fostering relationships with KOLs to stand out in a cut-throat retail market. Read More
5 Tips For KOL Collaborations In China
Collaborating with celebrities and KOLs is a popular way for brands to leverage vast fan bases, reach new audiences, and ultimately spur revenue. Read More
