neiwai
Ubras Appoints Supermodel Liu Wen as Ambassador But Will It Pay Off?
Homegrown underwear label Ubras announced Chinese supermodel Liu Wen as their new brand ambassador. Was it the right move? Read More
Will Instagram’s New Translation Tool Win Over Chinese Consumers?
Key Takeaways: With their focus squarely on China’s usual social media suspects of WeChat, Weibo, Douyin, Xiaohongshu, and others, global brands often dismiss Instagram as irrelevant to their Chinese marketing… Read More
What Brands Need To Know About Young China’s Surgery Boom
Unlike the West’s focus on individuality, a unified standard of beauty haunts Chinese women, so they require different messaging from Western brands. Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Six Brand Collaborations Chinese Consumers Loved in April
Our picks for the most memorable initiatives in China’s active brand collaboration scene from April, including Sotheby's and Pomellato. Read More
Why Victoria’s Secret Body Positivity Spin Won’t Work in China
Don’t bank on Western strategies working in the China market is the latest takeaway from the brand ambassador announcements by Victoria’s Secret. Read More
How the Neiwai x SavisLook Collab Has Won Over Chinese Shoppers
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms — WeChat,… Read More
Sizing Is Killing Your Brand
Incorrect sizing is one of the leading reasons for returns in fashion. Jing Daily tackles how brands can get Chinese consumers their correct sizes. Read More
5 Homegrown Brands That Represented International Women’s Day In China
Jing Daily reviews five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers. Read More
Lingerie Brand Neiwai Takes Bold Stance On Body Diversity
On March 1, Chinese lifestyle brand Neiwai launched the second installment of its NO BODY IS NOBODY project, celebrating female body diversity. Read More
