neiman marcus
How Local Beauty Retailers Are Transforming Luxury Brand Entry into China
New and niche beauty brands looking to strengthen their hold in the Chinese luxury market must learn to trust in omnichannel partnerships. Read More
Why US Retailers Should Follow China’s Lead After COVID-19
Considering how badly Western retailers were struggling pre-COVID-19, department stores would be wise to look at China’s “New Retail” model for inspiration. Read More
Act Or Die! Luxury Brands Should Always Have A Sense Of Urgency
For luxury brands, an action that doesn’t lead to an advantage isn’t simply inaction — it’s a negative action. In an era of disruption, urgency is needed. Read More
Why Luxury Will Never Be The Same
Most luxury brands have lost a staggering amount of earnings during this crisis, but a lot of these drastic results could've been avoided with brand audits. Read More
Are Chinese Consumers Moving from Spending to Saving?
As China's economy slows, some thoughts on how luxury businesses that have become reliant on young Chinese consumers' spending can avoid getting hit hard. Read More
The 3 Best Ways for Brands to Win Over China’s Affluent Men
Magazine-style-content, machine learning about user preferences, and personalized service are all key to reaching this key consumer demographic. Read More
Where Neiman Marcus And eBay Went Wrong In China’s E-Commerce Market
Experts discuss why the two foreign e-tailers struggled despite China's booming online sales. Read More
Luxury Brands Ignoring ‘Huge Unmet Demand’ For E-Commerce In China
Although many luxury brands are hesitant to deal with China's challenging e-commerce infrastructure, a new report argues that sooner rather than later is the best time to enter the market. Read More
Neiman Marcus Downsizes China Operations, Moves Mainland Shipping to U.S.
Although it is unclear whether the retailer's shift to U.S. operations was caused by bureaucratic red tape or the luxury slowdown, it remains heavily invested in local Chinese e-commerce. Read More
Online To Offline: Neiman Marcus Promotes E-Tail With Shanghai Runway Show
A little over a year after the Dallas-based luxury retailer Neiman Marcus announced its entrance to the China market, the company took its online marketing efforts offline this past weekend in Shanghai. Read More
