NBA
Inside NBA star James Harden’s China livestream success. Is it replicable?
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read More
Grace Chow Shoots And Scores, Levi’s Goes Local, And William Chan’s Latest: China Collabs Of The Week
The latest collab developments in China’s streetwear scene see KOLs Grace Chow and William Chan team up with American household names. Read More
5 Reasons Brands Can Win in China With Sports Stars
Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read More
The Secret to Surviving a PR Nightmare in China
Missteps in China just keep happening. As more and more mainly Western luxury brands find themselves in hot water on the mainland, what’s a global luxury brand to do? Read More
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
Behind the Boom in Art x Brand Collaborations With Artestar’s David Stark
Jean-Michel Basquiat and Keith Haring may have long since passed away, but they're still playing a leading role in the pop culture zeitgeist of 2021 Read More
Coach’s New Campaign Flopped With Ambassador Jeremy Lin
Coach debuted its spring 2021 presentation by inviting basketball player Jeremy Lin as ambassador. The Ad was criticized "Tasteless" by Chinese Netizen. Read More
By Siding With Michael Jordan, China Wins Global Approval
The Chinese court case that recently fell in Michael Jordan’s favor isn’t just another trademark case — it’s also an act of public diplomacy. Read More
Brands are Wrecking Their Sales in China Over East-West Cultural Divide
Brands are walking a tightrope in China now as the political unrest in Hong Kong has become a touchy subject, and it all boils down to cultural differences. Read More
Is a Regretful NBA the ‘New Normal’ for Brands in China?
One tweet might have cost the NBA millions in Chinese deals, but will brands be this willing to stand by free speech in the future? Read More
