NBA

Brands are walking a tightrope in China now as the political unrest in Hong Kong has become a touchy subject, and it all boils down to cultural differences. Read More

One tweet might have cost the NBA millions in Chinese deals, but will brands be this willing to stand by free speech in the future? Read More

The market for exclusive sneakers and streetwear is already established in China, where young streetwear enthusiasts have fueled a demand for exclusivity. Read More

For the third year in a row, the NBA is honoring its largest global fan base with Lunar New Year celebrations both in China and at home. Read More

In the face of lackluster global economy, Swiss luxury watchmaker Hublot is sticking to its notoriously upbeat business philosophy more than ever. Read More

Indochino's Showdown in Chinatown suit, limited to a run of 50, features an exclusive red dragon inner lining and Chinese-flag-red under-collar felt. Read More

While many automakers are set to unveil their latest and greatest at the upcoming Shanghai Auto Show, the Mercedes-Benz-owned microcar maker Smart looks to make up in cultural currency what it lacks in size. Read More

While China can't yet compete with Japan or South Korea in terms of attracting Hollywood stars for ad campaigns, every year we see more western celebrities hawking brands for a Chinese audience. Read More

Following Nike's Kobe VI China-Only shoe, the eagerly awaited 2011 Air Jordans are the next to have a Chinese New Year commemorative release, with a special colorway for the China market. Read More

While some elite sports, such as golf, have proven exceptionally popular among China's upper class, other sports like baseball, rugby and ice hockey have struggled to find a market. Read More